Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott.

Includes bibliographical references and index.

Contents: Libraries and marketing with technology / Anita R. Dryden, University of Houston Libraries—Using Facebook to market libraries / Mindy Tomlin, University of Texas at Tyler—Using wikis to market services and resources / Megan Kocher, University of Minnesota—Using video-sharing sites to market your library / Katie Buehner, University of Houston Libraries—Outreach and marketing using Pinterest / Shae Martinez, Texas Health Presbyterian Hospital Dallas, Medical Library ; Joyce McFadden, Baylor Health Sciences Library—Marketing libraries with Google+ / Amy West, University of Minnesota—Foursquare : a new marketing tool / Anne Rauh, Syracuse University ; Carolyn Rauber, University of Minnesota, Twin Cities—Using blogs to market library services and resources / Carrie Moore, Boise State University ; Julia Stringfellow, Boise State University ; Amy Vecchione, Boise State University ; Memo Cordova, Boise State University—QR codes and libraries / Janet Hack, University of Maryland ; Ilana Kingsley, University of Alaska Fairbanks—Twitter as a marketing tool for libraries / Laura Carscaddon, Georgia State University ; Kimberly Chapman, University of Arizona.

English