000			02173cam a2200349 i 4500
001			17407391
003			OSt
005			20141207002914.0
008			120728t20132013ilua b 001 0 eng
010			_a 2012028267
020			_a9781555708894
020			_a1555708897
040			_aDLC _beng _cDLC _erda _dACKU
041			_a124
042			_apcc
043			_an-us---
050	0	0	_aZ692. _bC65. _cK46 2013
100	1		_aKennedy, Marie R.
245	1	0	_aMarketing your library's electronic resources : _ba how-to-do-it manual / _cMarie R. Kennedy & Cheryl LaGuardia.
260			_aChicago : _bNeal-Schuman, an imprint of the American Library Association, _c©2013.
300			_axxi, 177 pages : _billustrations ; _c28 cm.
490	0		_a(How-to-do-it manuals)
504			_aIncludes bibliographical references and index.
505	0		_aContents: Determining the purpose of your marketing plan—Fashioning your marketing plan—Implementing your marketing plan—Constructing your written marketing plan report—Assessing your marketing plan—Revising and updating your marketing plan (lather, rinse, and repeat)—Sample marketing plans. Example 1, Marketing plan from an all-electronic library—Example 2. Marketing plan from a public library, sample 1—Example 3. Marketing plan from a public library, sample 2—Example 4. Marketing plan from a university library—Appendix 1. Miller Library logo—Appendix 2. Activity planning feedback—Appendix 3. Speaker assessment form—Appendix 4. Target audience/specific media—Appendix 5. Media contacts—Appendix 6. Marketing timeline for standing annual activities—Appendix 7. Public relation/marketing request—Appendix 8. Flier posting information ; Mailbox stuffing information—Appendix 9. Table tent guidelines for campus dining halls.
546			_a124
650		0	_aLibraries _x Special collections _x Electronic information resources.
650		0	_aLibraries _x Marketing.
650		0	_aElectronic information resources _x Marketing.
650		0	_aLibraries _z United States _x Marketing _v Case studies.
700	1		_aLaGuardia, Cheryl.
942			_2lcc _cMON _kZ692.C65.K46 2013
999			_c28857 _d28857